How RankUP Works
RankUP is India's pay-to-rank sponsored placement directory. We collapsed the entire ad sales process into a simple, publicly verifiable, and deterministic ranking leaderboard.
1. The Core Ranking Rule
All listings are sorted strictly in descending order of total sponsorship placement amount. Rank #1 is held by whoever has paid the highest active promotion amount. There are no SEO tricks, no upvote manipulation, and zero editorial bias.
2. The #1 Spotlight Step (+₹10)
To claim the flagship #1 rank specifically, your placement amount must exceed the current #1 holder by at least ₹10. For all ranks below #1 (e.g. taking #2, #3, #4), you only need to exceed the target rank by ₹1.
3. Stable Tie-Breaking (Early Movers Win)
If two listings have the exact same sponsorship amount, the listing with the earlier timestamp holds the higher rank. This rewards early movers and completely eliminates friction.
4. Rank Boost: Pay Delta Only
When you return to boost the rank on your own listing using your signed Owner Token, you only pay the difference (delta). For example, if you already paid ₹1,000 and want to set your promotion to ₹1,500, you pay only ₹500.
5. Legal Classification: Advertising Marketplace
RankUP is an auction-priced commercial advertising marketplace. Payment purchases a guaranteed, fixed, and transparent placement on the public leaderboard. It is not an online game or wagering system, and creates no expectation of prize, lottery, or cash payout.